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Cartoon As a Form of Media

By: Adileax

animation movie with english subtitle-animation movie 2015 in hindi-Animation can be used to inform, educate, advertise and express thoughts just as live action can by using the same techniques; including the use of colour, film language and noise. The NSPCC advert by Russell Brooke on tv set is a good example of how animation can be more effective than live action. There is no limit to how much a situation or an action can be exaggerated but still continue to be to be convincing. Within the advert if the real child was being tossed around it would be extremely controversial and although it is actually what is going on behind closed doors it would be too much for a lot of people to watch. The animated character is created in a manner that portrays the child in a way that can get the information across. This example shows how valuable a tool animation really is, that it is not only a media form to entertain young children. Additionally it is a good vehicle to exhibit that cartoon violence enables you to a positive finish.

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On the other hand cartoon violence can be quite aggressive and image like the ‘Grand Fraud Auto’ video games series and some Manga features involve a lot of violence and gore but created in a quite realistic way, not well suited for a new audience where as cartoons adapted from Miracle comics such as ‘Spiderman’ and the ‘X-Men’ are generally orientated around fighting but required for a less ****** way. The fight sequences involve a few kicks and punches and a superhuman power is employed which doesn’t normally inflict much gory, physical damage on the opponent, instead the loser is still left with a scratch or two on their face with a trickle of blood oozing from their mouth. The fights, realistic as they could be, are not overly graphic, otherwise they would have to be shown after the watershed, nevertheless they are descriptive enough to express what is heading on within the history. Most important of all is the fact good always triumphs over evil in these cartoons. This does not justify the fighting but neither will it encourage it. Fisticuffs in a live action feature is always more violent than fighting in cartoons as it entails real people who can get hurt whereas cartoon characters feel nothing, making the fighting seem to be less reasonable than a live action fight sequence.

The belief that animation is a media form directed mainly at children is not necessarily true, however in some situations this can be used to the good thing about the producers. A good example of this is the recent ‘DairyLea’ advertisements, created in a 3D Stop Motion technique it shows some talking bovine encouraging children to eat their product, not only on its own, but with mashed potato. The advert shows that ‘DairyLea’ can be mixed with other foods and the format is more memorable to children (the talking cows), therefore they are more likely to ask their parents to buy them some. Another good example of animation targeted at children is the ‘Green Cross Code’ (stop, look and listen). This informative commercial shows hedgehogs crossing a road in an cartoon and musical way, motivating children to do as they do and they will be safe. This format was chosen so children will remember how to safely cross the road as told by singing hedgehogs-which would not have been possible in real life via a live action format. The advert offers an interesting, memorable alternative to mundane, forgettable, live action instructions.

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Since computer animation is made popular by children, (for example, the phenomenon of the ‘Pokemon’ series) there are a number of ways makers can capitalise on the launch and success of a series. The producers see many ways of making more money from your successful cartoon because they know that children will do anything to grab elements of products, for example the ‘Pokemon’ battle cards. Merchandise really does not only stop at actively playing cards though; there is stationary, cutlery, bags, toys and games, clothing, books, posters and video games. It is this side of computer animation which will result in adults isolating themselves from the style due to undeniable fact that the cartoon series is blatantly aimed at children and thus this is enough to put them off watching. Formerly the animation format followed a biased approach aimed solely at a young audience. In the early on days animation it was fascinating concept, a sketching that was moving. As it was a new concept many people coming from all ages took an interest.

Now the omnipresence of the format through the years that folks think it is entertaining up to a point in their lives then just stop observing animation as they get older, then when they have kids of their own the viewing process starts again. It is for that reason misconception of the format and its relationship with youngsters that successful attempts have been made to break this mold. Since some adults have an interest in animation specific headings and series’ have recently been aimed at an grownup specific audience, these include the ‘2DTV’ series, some ‘Manga’ titles, Comedy Central’s ‘South Park’, ‘The Simpsons’, ‘Futurama’ and japan ‘Hen-Tai’. To conclude this point, John Serpentelli writes in an article, that “The connection between children and animation seems simple enough. To a child, anything is possible and the same is true for animation. ” The cartoon format is also able to inadvertently teach children about the artistic side of animation, as John Serpentelli says, “Since computer animation is an art form that can involve almost all other art kinds and children can immediately come across the art world in an unfiltered manner. ”

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