Computer animation As a Form of Media
animation rabbit-animation movies 2016 list-Computer animation can be used to inform, educate, advertise and express thoughts just as live action can by using the same techniques; including the use of color, film language and sound. The NSPCC advert by Russell Brooke on television set is a good example of how animation can be more effective than live action. There is no limit to how much a situation or an action can be exaggerated but still remain to be convincing. Inside the advert in case a real child was being thrown around it would be extremely controversial and although it is actually what is going on behind closed doors it would be too much for a lot of people to watch. The animated character is created in a manner that portrays the child in a way that can get the concept across. This example shows how valuable a tool animation really is, it is not only a media form to entertain young children. It is also a good vehicle to exhibit that cartoon assault may be used to a positive finish.
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On the other hand cartoon violence can be quite aggressive and graphic like the ‘Grand Robbery Auto’ video games series and some Manga features involve a lot of violence and gore but created in a quite realistic way, not ideal for a young audience where as cartoons adapted from Marvel comics such as ‘Spiderman’ and the ‘X-Men’ are mostly orientated around fighting but done in a less ****** way. The combat sequences involve a few kicks and punches and a superhuman power is utilized which doesn’t normally instill much gory, physical damage on the opponent, instead the loser is left with a scratch or two on their face with a trickle of blood oozing from their mouth. The fights, practical as they might be, are not overly graphic, otherwise they would have to be shown after the watershed, nonetheless they are descriptive enough to express what is going on within the history. Most important of all is the fact that good always triumphs over evil in these cartoons. That is not justify the fighting but neither really does it encourage it. Fisticuffs in a live action feature is always more violent than fighting in cartoons as it involves real persons who can get hurt whereas cartoon character types feel nothing, making the fighting appear less practical than a live action fight sequence.
The perception that animation is a media form directed mainly at children is not necessarily true, in some situations this can be used to the benefit of the producers. A good example of this is the recent ‘DairyLea’ commercials, created in a THREE DIMENSIONAL Stop Motion technique it shows some talking cows encouraging children to eat their product, not simply on its own, but with mashed potato. The advert shows that ‘DairyLea’ can be mixed with other foods and the format is more memorable to children (the talking cows), therefore they are more likely to ask their parents to buy them some. Another good example of animation aimed at children is the ‘Green Combination Code’ (stop, look and listen). This informative commercial shows hedgehogs crossing a road in an cartoon and musical way, encouraging children to do as they do and they will be safe. This specific format was chosen so children will remember how to safely cross the trail as told by singing hedgehogs-which would not have been possible in real life via a live action format. The advert offers an interesting, memorable alternative to mundane, forgettable, live action instructions.
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Since computer animation is made popular by children, (for example, the phenomenon of the ‘Pokemon’ series) there are a number of ways producers can capitalise on the launch and success of the series. The producers see many ways of making more money from your successful cartoon because they know that children will do anything to buy elements of merchandise, for example the ‘Pokemon’ battle cards. Merchandise does not merely stop at playing cards though; there is stationary, cutlery, bags, toys and games, clothing, books, posters and video games. It is this side of cartoon that results in adults distancing themselves from the genre as a result of undeniable fact that the toon series is blatantly directed at children therefore this is enough to put them off watching. Formerly the animation format adopted a biased approach directed solely at a younger audience. In the early on days animation it was fascinating concept, a pulling that was moving. Since it was a new idea people of all ages took an interest.
Now the omnipresence of the format through the years that folks believe it is entertaining up to a point in their lives then just stop watching animation as they get older, then when they have kids of their own the viewing process starts again. It is for this reason misconception of the format and its organization with youngsters that successful attempts have been made to break this mold. Since some adults are interested in animation specific titles and series’ have been aimed at an adult specific audience, these include the ‘2DTV’ series, some ‘Manga’ titles, Comedy Central’s ‘South Park’, ‘The Simpsons’, ‘Futurama’ and the Japanese ‘Hen-Tai’. To conclude this point, John Serpentelli writes in an article, that “The connection between children and animation seems simple enough. To a child, anything at all is possible and the same is true for animation. ” The animation format is also able to inadvertently teach children about the artistic part of animation, as Steve Serpentelli says, “Since cartoon is an art form that can involve almost all other art kinds and children can straight face the art world in an unfiltered manner. ”