A quick Insight Within the Sphere of Movie Theaters
Individuals have been going out to the theater to see movies for decades. It is a novel idea that has seemed to stand the checks of time even as our methodology of conducting our everyday lives has transformed drastically, the urge to go to the movie theater is still very present. As an employee for a corporate movie theater I have witnessed numerous instances; instances that many do not even truly start to admit consciously when they make a decision to enjoy a film at the movie theater. There are indeed some marketing schemes at play when you attend a show at the movie theater, I will discuss some of these. I will also cover some normal quirks that occur when you are an employee at a highly trafficked movie theater.
Many people are under the impression that the movie theater industry is merely some big bad monster in coercion with Hollywood to suck your wallet dry or to fill you with some poisonous thoughts of what life should be like. This impact is not totally bogus, perhaps it is lacking some of the malicious intent that folks may connect with this industry but in reality – business is business.
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If you’ve ever proved helpful at a movie theater you will know that there are time frames during the day that are extremely occupied and occasions where there are no customers walking through the doors. Most movie start times are during what we at the theater call a “set, ” this is the time frame, usually about an hour or so, where just about all the movies that the movie theater offers begins.
A marketing technique we employ at the theater is to appeal to the customer’s sense of smell. Each time a arranged is starting and know customers will be walking through the door we have a fresh batch of popcorn being popped, this is a tactic that works perfectly. Another marketing technique that we get used at the theater is to play an ad right before the show begins. This ad typically includes a refreshing and bubbly soft drinks being poured and liked along with clips of kernels being popped into fresh popcorn, this appealing display of the ageless treats that are offered at the theater can almost infallibly bring some extra sales of obole items.