A quick Insight Within the Realm of Movie Theaters
Folks have been heading out to the theater to see movies for decades. It is just a novel idea that has seemed to stand the assessments of time even as our methodology of conducting our everyday lives has changed drastically, the urge to go to the movie theater is still very present. As an employee for a company movie theater I have observed numerous instances; instances that many do not even truly start to recognize consciously when earning a decision to enjoy a film at the theater. There are indeed some marketing schemes at play when you attend a show at the movie theater, I will discuss some of these. Let me also cover some normal quirks that occur if you are an employee at a highly trafficked movie theater.
Many people are under the impression that the movie theater industry is merely some big bad creature in coercion with The show biz industry to suck your budget dry or to fill you with some poisonous notions of what life should be like. This impression is not totally bogus, perhaps it is missing some of the malicious intent that individuals may connect with this industry but in reality – business is business.
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If you have ever proved helpful at a movie theatre you will know that there are time frames throughout the day that are incredibly busy and occasions where there are no customers walking through the doors. The majority of movie start times are during what we at the theater call a “set, ” this is the time frame, usually about an hour or so, where almost all the movies that the movie theater offers begins.
A marketing technique we employ at the theater is to appeal to the customer’s sense of smell. Every time a established is starting and we know customers will be walking through the door we have a fresh batch of popcorn being popped, this is a tactic that works well. Another marketing technique that we get used at the theater is to play an ad right before the show commences. This ad typically comes with a refreshing and bubbly soda pop being poured and loved along with clips of kernels being popped into fresh popcorn, this appetizing display of the classic treats that are offered at the theater can almost infallibly bring some extra sales of concession items.