A quick Insight Within the World of Movie Theaters
People have been going out to the theater to see movies for decades. This is a novel idea that has appeared to stand the tests of time even as our methodology of conducting our everyday lives has changed drastically, the urge to go to the movie theater is still very present. As an employee for a corporate movie theater I have witnessed numerous instances; instances that many do not even truly start to admit consciously when they earn a decision to enjoy a film at the movie theater. There are indeed some marketing schemes at play when you attend a show at the movie theater, I will discuss some of these. Let me also cover some usual quirks that occur when you are an employee at a highly trafficked movie movie theater.
Many people are under the impression that the movie theater industry is merely some big bad creature in coercion with Hollywood to suck your budget dry in order to fill you with some poisonous thoughts of what life should be like. This effect is not totally fake, perhaps it is deficient some of the malicious intent that individuals may associate with this industry but in reality – business is business.
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If you have ever worked at a movie movie theater you will know that there are time casings during the day that are incredibly hectic and occasions where there are no customers walking through the doors. Many movie start times are during what we at the theater call a “set, ” this is the time frame, usually about an hour or so, where virtually all the movies that the theatre offers begins.
A marketing technique we employ at the theater is to interest the customer’s sense of smell. Whenever a arranged is starting and know customers will be walking through the door we have a fresh batch of popcorn being popped, this is a tactic that works well. Another marketing technique that we get used at the theater is to play an ad right before the show starts. This ad typically features a refreshing and bubbly soft drinks being poured and liked along with clips of kernels being popped into fresh popcorn, this delicious display of the ageless treats that are offered at the theater can almost infallibly bring some extra sales of subside items.