A Brief Insight Within the Sphere of Movie Theaters
Folks have been going out to the theater to see movies for decades. This is a novel idea that has seemed to stand the checks of the time even as our methodology of conducting our everyday lives has altered drastically, the urge to go to the movie theater is still very present. As an employee for a company movie theater I have witnessed numerous instances; instances that many do not even truly commence to acknowledge consciously when earning a decision to enjoy a film at the movie theater. There are indeed some marketing schemes at play when you attend a show at the movie theater, I will discuss some of these. Let me also cover some normal quirks that occur while you are an employee at a highly trafficked movie theatre.
Many people are under the impression that the movie theater industry is merely some big bad beast in coercion with Showmanship to suck your budget dry or to fill you with some poisonous notions of what life should be like. This impact is not totally fake, perhaps it is lacking some of the harmful intent that individuals may connect with this industry but in reality – business is business.
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If you’ve ever worked at a movie theater you will know that there are time frames throughout the day that are extremely occupied and occasions where there are no customers walking through the doors. Most movie start times are during what we at the theater call a “set, ” this is the time frame, usually about an hour or so, where almost all the movies that the theatre offers begins.
A marketing technique we employ at the theater is to attract the customer’s sense of smell. Each time a set is starting and that we know customers will be walking through the door we now have a fresh batch of popcorn being popped, this is a tactic that works very well. Another marketing technique that we get used at the theater is to play an ad right before the show starts. This ad typically includes a refreshing and bubbly soft drinks being poured and loved along with clips of kernels being popped into fresh popcorn, this appealing display of the timeless treats that are offered at the theater can almost infallibly bring some extra sales of obole items.