shopee-animation happy new year 2016

Animation As a Form of Media




By: Clara

shopee-animation happy new year 2016-Computer animation can be used to inform, educate, advertise and express feelings just as live action can by using the same techniques; including the use of colour, film language and noise. The NSPCC advert by Russell Brooke on television set is a good example of how animation can be more effective than live action. There is no limit to how much a situation or an action can be exaggerated but still stay to be convincing. In the advert if a real child was being tossed around it would be extremely controversial and although it is actually the proceedings behind closed doors it would be too much for some individuals to watch. The animated character is created in a way that portrays the child in a way that will get the concept across. This example shows how valuable a tool animation really is, that it must be not only a media form to entertain young children. Additionally it is a good vehicle to show that cartoon physical violence enables you to a positive end.

shopee-animation happy new year 2016

On the other hands cartoon violence can be quite aggressive and visual like the ‘Grand Robbery Auto’ video games series and some Manga features involve a lot of violence and gore but created in a quite realistic way, not suited to a audience where as cartoons adapted from Miracle comics such as ‘Spiderman’ and the ‘X-Men’ are generally orientated around battling but done in a less ****** way. The combat sequences involve a few kicks and punches and a superhuman power is utilized which doesn’t normally inflict much gory, physical harm on the opponent, instead the loser is remaining with a scratch or two on their face with a trickle of blood oozing from their mouth. The fights, realistic as they may be, are not overly graphic, otherwise they would have to be shown following your watershed, nonetheless they are descriptive enough to express what is heading on within the story. Most important of all is always that good always triumphs over evil in these cartoons. This does not justify the fighting but neither does it encourage it. Fisticuffs in a live action feature is always more violent than fighting in cartoons as it requires real people who can get hurt whereas cartoon characters feel nothing, making the fighting seem to be less reasonable than a live action fight sequence.

The idea that animation is a media form directed mainly at children is not necessarily true, however in some situations this can be used to the benefit of the producers. A good example of this is the recent ‘DairyLea’ ads, created in a 3D Stop Motion technique it shows some talking cows encouraging children to eat their product, not merely on its own, but with mashed potato. The ad shows that ‘DairyLea’ can be mixed with other foods and the format is more memorable to children (the talking cows), therefore they are more likely to ask their parents to buy them some. Another good example of animation aimed at children is the ‘Green Cross Code’ (stop, look and listen). This informative commercial shows hedgehogs crossing a road in an cartoon and musical way, stimulating children to do as they do and they will be safe. This specific format was chosen so children will remember how to safely cross the street as told by singing hedgehogs-which would not have been possible in real life by way of a live action format. The advert offers an interesting, memorable alternate to mundane, forgettable, live action instructions.

shopee-animation happy new year 2016

Since computer animation is made popular by children, (for example, the phenomenon of the ‘Pokemon’ series) there are a number of ways makers can capitalise on the launch and success of the series. The producers see many ways of making more money from a successful cartoon because they know that children will do anything to get their hands on elements of items, for example the ‘Pokemon’ battle cards. Merchandise does not simply stop at actively playing cards though; there is stationary, cutlery, bags, playthings, clothing, books, posters and video games. It is this side of cartoon which will result in adults distancing themselves from the type as a result of undeniable fact that the animation series is blatantly directed at children therefore this is enough to put them off watching. Earlier known as the animation format used a biased approach directed solely at a younger audience. In the early on days animation it was fascinating concept, a drawing that was moving. As it was a new principle many people coming from all ages took an interest.

Now the omnipresence of the format through the years that individuals believe it is entertaining up to a point in their lives then just stop watching animation as they get older, then when they have kids of their own the viewing process starts again. It is due to this misconception of the format and its association with youngsters that successful attempts have been made to break this mold. Since some adults are interested in animation specific game titles and series’ have been aimed at an mature specific audience, these include the ‘2DTV’ series, some ‘Manga’ titles, Comedy Central’s ‘South Park’, ‘The Simpsons’, ‘Futurama’ and the Japanese ‘Hen-Tai’. To conclude this point, John Serpentelli writes in an article, that “The connection between children and animation seems simple enough. To a child, anything at all is possible and the same is true for animation. ” The animation format is also able to inadvertently teach children about the artistic side of animation, as David Serpentelli says, “Since animation is an art form that can involve almost all other art kinds and children can immediately face the art world in an unfiltered manner. ”

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